Virtru Contact Us Page Redesign
UI/UX, Website Design
During my summer internship at Virtru, a global data encryption provider, I spearheaded the Contact Us page’s redesign to align with the company’s visual revamp. Working closely with the senior designer and web developer, I was able to help improve an essential touchpoint for customer engagement and relationship building.
See the live page here 🡵
Timeline: July-August 2023
Role: Digital Content Marketing Intern
Tools: Figma, Slack, Pencil/Paper
The Problem
Our main goal was to improve the user experience and and completely revamp the user interface of Virtru’s Contact Us page as it did not effectively align with the new site-wide design revamp.
Original Page
The original page had several painpoints:
• Lack of clear pathways for different customer needs (e.g., sales, tech support, general inquiries)
• Visual hierarchy suffers with form fields and partner logos competing for attention while the “Submit” button doesn’t stand out.
The Solution
A clean, easy-to-navigate Contact Us page to address customer needs.
Research
I conducted research on various companies' Contact Us pages, noting that some opted for simplicity while others utilized empty space for credentials.
I also researched ways to redesign the contact form to make it cleaner and more seamless, all while keeping the broader site-wide design revamp in mind during the ideation process.
Layout Ideation
I experimented with layouts that emphasized simplicity and cleanliness, aligning with the overarching theme. To display credentials more cohesively, we opted for single-color client logos, creating a more streamlined look.
Additionally, to maintain consistency with the site-wide design revamp, in-house developed background graphics were incorporated as they were key components of the redesign’s visual identity.
Finalized Design
Initially, we considered using buttons to direct users, but ultimately decided to incorporate hooks and direct website links for clearer navigation and to better address user needs.
Once the team finalized the design and layout of the new page, the next step was to guide users to the appropriate support areas, such as general, sales, tech, or customer service
Overall Design
Buttons
Direct Links
Reflections
Joining such a high-impact project as an intern was daunting at first, especially with my limited experience, but the team’s trust in my ideas proved otherwise. Their support and feedback empowered me to think outside the box and build my skills, ultimately contributing to a solution that Virtru can continuously use for their website.